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Just Sport Group


To be worn by both Birmingham City's Men’s and Women’s First Teams, along with all Development and Academy sides, the kit will be available to purchase both online and in-person at the Blues Store following its launch at 1pm today. Blues Women’s shirts can be pre-ordered and will be available to purchase in early July.

The second Blues kit to be manufactured by Nike, the world’s leading footwear and apparel company, features the iconic Nike swoosh alongside the Birmingham City Football Club crest in Blues’ traditional royal blue and white colour ensemble.

The shirt features a state-of-the-art all over patterned front print and overlap ‘V-neck’ Collar in a special makeup composition unique to Blues, meaning no other Club in the UK will boast such a design.

Made with the latest Dri-FIT technology and 100% polyester product, it also features a white side seam elasticated panel for an enhanced comfortable fitted look.

And, as part of Nike’s Move to Zero Initiative, the kit is made with at least 75% recycled fibres, which reduced waste and carbon footprint.

Men’s shirts will display the logo of Principal Partner BoyleSports, with Women’s jerseys housing new partner Smart Meds. Junior sizes will display the Club’s Charity Partner, University Hospital’s Birmingham.