Pompey are set to stand out on the road this season with the launch of the eye-catching 2025/26 third kit – a bold Volt design with a sublimated black print, finished with matching detailing on the cuffs, collar and side panels.
Launched by Just Sport Pro Club and crafted by Nike using innovative sweat-wicking fabric, the shirt is designed for performance and comfort, with mesh back and side panels for maximum airflow.
As part of Nike’s ‘Move to Zero’ sustainability initiative, each shirt is made from 100% recycled polyester. Volt shorts and socks complete the vibrant look for the season ahead.
But this launch is not just about the kit – it is a collaboration of Portsmouth creativity and community.
The campaign imagery was captured inside the University of Portsmouth’s cutting-edge Centre for Creative and Immersive XR (CCIXR), a state-of-the-art facility at the forefront of digital innovation. We are proud to work alongside the University and thank them for their continued support, which shined through in this collaboration.
The visuals were then brought to life by ILOVEDUST, a world-renowned creative agency based right here in Portsmouth. Known for their bold, vibrant, and boundary-pushing design work, ILOVEDUST have collaborated with some of the biggest brands globally – and now, with their hometown club.
Adding a final homegrown flourish, the soundtrack features music by local artist and lifelong Pompey fan Shadow Child. His track Say it Now blends classic rave influences with contemporary dance, giving the launch a distinct local energy.
From design to production, visuals to sound, this launch (with a difference) is Portsmouth through and through – a true reflection of the talent and innovation found in our community.