Just Sport Group

The Just Sport Group is dedicated to the development and supply of quality sportswear.

Our hard-working, specialist team are based at our 20,000 sq. ft. head office and distribution warehouse located in Durham in the North East of England. We strive to achieve the highest standards of customer care dealing with grassroots teams, trade distribution customers and high level professional football clubs nationwide.

The Just Sport Group is the parent Company to our two sportswear supply companies, Just Sport Pro Club and Avec Sport.

Just Sport Pro Club operates in partnership with the world’s number one sports brand Nike. This successful partnership works to deliver high quality sportswear at the highest levels of customer service expected of a major global brand. This partnership extends further than just the supply of team kits and apparel, as most of our current portfolio includes the running of the complete retail operation of many professional football clubs.

Our quality and service are mirrored within our sister company, Avec Sport. The core values of our business are translated throughout the company to ensure that the level of service we provide to professional clubs is transferred to our equally important customers at grassroots level.

More About Pro Club

Avec Sport offers our own unique sportswear range, designed in-house and sourced through our network of high-quality suppliers. This process ensures that our product is manufactured to the highest standard, expected of a top class brand capable of succeeding in the very competitive sportswear market.

Since the first Professional Football Club contract in 1993, Avec has been Just Sport Group’s in-house brand and the choice for teams. A brand steeped in history, Avec Sport has been the Official Kit Suppliers to Sunderland AFC, Sheffield United FC and Hull City AFC alongside many others.

More About Avec Sport

Our Dedicated Team

We pride ourselves in our unrivalled service levels. In order to achieve a seamless service for your club, we have created a dedicated team of specialists to service the different areas of your club and supporters needs.

Dedicated Account Management

We understand how vital it is for football clubs to have quick and easy access to a dedicated account management team, who can provide solutions to any scenarios that may arise.

We believe it is crucial to have open and honest communication. Our Head of Group Sales & Development will be an immediate point of contact for your club, ensuring we provide a high level of service and support, at all times.

Our Group Head of Retail, is responsible for the day to day management of our physical club stores as well as their staff members. They are also responsible for the buying of all additional product, in store merchandising and staff training, ensuring our high standards are executed on the shop floor.

Pro Kit Management

Our Sports Marketing Manager is directly responsible for dealing with each Kit Manager at our partner Football Clubs and dealing with all the requirements they need for their 1st Team.

Alongside the 1st Team, our Sports Marketing Manager works with the Youth Teams, Academies, Ladies Teams and the Centre of Excellence, to ensure that every single player involved within each set up is equipped to the needs of the club.

Administration Team

A crucial cog in the business is our team of administrators, who oversee everything from analysing sales to arranging stock replenishments, as well as forecasting future sales and ordering new product lines.

The benefits of having a centralised stock control admin team, allows us to ensure that stock levels are monitored on a regular basis. This then provides our Store Managers more time to focus on staff training, creating sales opportunities, and ensuring our stores are looking their very best all the time.

Marketing & Design Team

Our marketing and design team will work alongside your commercial team in creating various media assets to support various campaigns throughout the course of the season.

From your matchday to digital marketing, we’re always looking at ways to drive footfall to the club store and traffic to the online store.

Our Head of Media & Marketing will liaise with each of our partner commercial teams on a regular basis to ensure there is regular marketing going out to supporters to maximise and drive sales of club merchandise.

IT Support

Our on-site IT Manager oversees our entire computer network within in Head Office and across our stores. We know that it is vital that to ensure that all our POS Till systems are operating to the optimal best, especially on the all-important match day.

Our POS Till systems provides our Head Office with real time sales information from both our physical and online stores. This allows our administration team to pore over sales reports and analyse the crucial stock replenishments to keep our stores fully stocked of all sizes, which in turn avoids that vital missed sale.

The IT Manager is responsible for the daily maintenance and updates for all our online stores for both our Pro Club and Avec business. All this is centrally dealt with at our Head Office, so that we can provide the best possible service across our entire business.

We also work with partner clubs at integration solutions, such as their CRM and Social Media platforms, to provide a more seamless process for supporters using the retail area of the club.

Production & Distribution Team

Our 20,000 sq. ft warehouse allows us to hold all our stock in the UK, as well as housing our on-site embroidery and heat application facilities. Our highly trained production team pride themselves on extremely high standards, with all garments finished to the highest quality, in line with our strict quality control procedures.

Within our warehouse we also have a team who oversee the picking and packing operation either side of the product being embellished. The whole distribution process works in tandem with our administration process to ensure quick efficient replenishment to our stores.

Sales Team

Our Avec brand continues to grow, and our sales team are on hand to ensure our high customer service standards are met. Our helpful sales team deal with grassroots football clubs across the UK no matter the size of their team, be it a club with 30 teams to a 5-a-side team. The same high level our sales team give each of our customers remains the same.