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Just Sport Group


of Companies

Just Sport Group

The Just Sport Group is dedicated to the development and supply of quality sportswear.

Our hard working team are based at our 35,000 sq. ft. head office and distribution warehouse located in Durham in North East of England. We strive to achieve the highest standards of customer care dealing with grassroots teams, trade distribution customers and top level professional football clubs nationwide.

Just Sport Group is the parent Company to our two sportswear supply companies, Just Sport Pro Club and Avec Sport.

Just Sport ProClub operates in partnership with top sports brand Nike. This successful partnership works to deliver high quality sportswear at the highest levels of customer service expected of a major worldwide brand. This partnership extends further than just the supply of team kits and apparel, as most of our current portfolio includes the running of the complete retail operation of many professional football clubs.

Our quality and service is mirrored within our sister company, Avec Sport. The core values of our business are translated throughout the company to ensure that the level of service we provide to professional clubs is transferred to our important customers at grassroots level.

Avec Sport offers our own unique sportswear range, designed in-house and sourced through our network of high quality suppliers. This process ensures that our product is manufactured to the highest standard, expected of a top class brand capable of succeeding in the very competitive sportswear market.

In recent years we have seen the Avec brand not only continue to develop, but also make a welcome return to Football’s professional game. After 20 years of supply, in 2013 we offered a renewed focus to the brand, with a full re-branding process taking place. This has ensured our reputation for quality and service could be enhanced and a clear focus could be offered to our many customers across the UK. This focus has offered us a great platform to ensure the reputation of Avec is not only retained, but can continue with our great determination to develop further our position within the UK sportswear market.


Just Sport Pro Club

Supplying team kits and training wear as well as an all in one retail solution to Professional Footb...

Avec Sport

Founded in 1993 in the North East of England, Avec Sport immediately forged a kit supply deal with l...


A peak into the roles that keep the Just Sport Group business running.


Our Sports Marketing Manager is directly responsible for dealing with each Kit Manager at the Football Clubs and dealing with all the requirements they need for their 1st Team.

Alongside the 1st Team, our Sports Marketing Manager works with the Youth Teams, Academies, Ladies Teams and the Centre of Excellence, to ensure that every single player involved within each set up is equipped to the needs of the club.

Once the new season’s requirements are all signed off by each club, our Sports Marketing Manager then sparks off the chain of production that then feeds down to our Administration Team to assist with retail purchases based on the 1st Team product selection.


A crucial cog in our business are our team of administrators, who oversee everything from analysing sales to arranging stock replenishments, as well as forecasting future sales and ordering new product lines.

The benefits of having a centralised stock control admin team, allows us to ensure that stock levels are monitored on a regular basis. This then provides our Store Managers more time to focus on staff training, creating sales opportunities, and ensuring our stores are looking their very best all the time.


We have a team of in-house designers who produce artwork across all of our advertising platforms and work alongside each club to produce various campaigns for all of our clubs.

Having an in-house design team allows us to offer a quick turn around on any POS we require to help support campaigns, especially for special events such as a cup final where quick reactive advertising is required.

Our creative department puts together everything from match day programme adverts and in store POS to web advertising, retail e-mails and social media adverts all designed to help promote club related products and drive traffic to the online stores. 

We also carry out all product photography in our photo studio, taking the highest quality image to use for our advertising and online stores. Each year they are also responsible for designing our own brand team wear product catalogue, they start from a blank canvas and produce a glossy brochure to show off our range.

Within this department, our Media Manager liaises and works alongside each club to ensure retail promotion and messages are being received by supporters. This department also uses real time website analytics to look at the areas of strengths and weaknesses from our online marketing efforts, identify key areas and use this vital tool to increase sales.

Our in-house Graphics Manager is the final jigsaw piece in our design team. He is responsible for the digitising of all embroideries and sponsor logos and liaising with each of our clubs for production sign off.


Our on-site IT Manager oversees our entire computer network within in Head Office and across the country, from Southend-on-Sea all the way up to Dundee. We know that it is vital that we ensure that all our POS Till systems are operating to the optimal best, especially on the all-important match day!

Our POS Till systems provides our Head Office with real time sales information from both our physical and online stores. This allows our administration team to pore over sales reports and analyse the crucial stock replenishments to keep our stores fully stocked of all sizes, which in turn avoids that vital missed sale.

The IT team are responsible for the daily maintenance and updates for each of our 18 online stores for both our Pro Club and Avec business. All this is centrally dealt with at our Head Office, so that we can provide the best possible service across our entire business.


Our 20,000 sq ft warehouse allows us to hold all our stock in the UK, as well as housing our on-site embroidery and heat application facilities. Our highly trained production team pride themselves on extremely high standards, with all garments finished to the highest quality, in line with our strict quality control procedures.

Within our warehouse we also have a team who oversee the picking and packing operation either side of the product being embellished. The whole distribution process works in tandem with our administration process to ensure quick efficient replenishment to our stores.


Our National Retail Manager is constantly on the road visiting our Club Stores up and down the UK to ensure our high standards we set for each store are being adhered too. The National Retail Manager is not only responsible for areas such as discipline and store layouts, but is heavily involved in the buying processes for our club related accessory purchases.


With the expansion of our Avec brand over the past few years, we have increased our sales team to cope with demand and ensure our high customer service standards are met. Our helpful sales team deal with grassroots football clubs across the UK no matter the size of their team, be it a club with 30 teams to a 5-a-side team. The same high level our sales team give each of our customers remains exactly the same.


“….since 2005 JSPCL have operated as the exclusive partner organisation to Nike UK, managing the supply and distribution of Playing, Training and Replica product to Pro Football Clubs throughout England and Scotland. During that time they have set the benchmark for their Business model, operating to a consistently high standard and demonstrating a clear understanding of the Industry, whilst at the same time representing and upholding Nike Brand values within the Market place….”




“Southend United have been partners with the Just Sport group for 10 years and have provided the Club with an excellent retail service. We can be assured that they run our Club Store with nothing but extreme professionalism