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Just Sport Group

Avec Sport


Avec Sport

Football is all about the team. A winning team performs with pride, passion and Avec has this focus at heart.

Since the first Professional Football Club deal in 1993, Avec has been Just Sport Group's in-house brand and the choice for teams including Crystal Palace, Doncaster Rovers, Oxford United, Barnsley and Sunderland.

Our experience dealing with professional football clubs has paved the way for us to make a credible product, fit for elite players that is accessible to every level of the game, including grassroots.

Having our own brand gives us complete control to ensure the product is of superior performance quality. From designing the kit, choosing the latest high performance fabrics right through to full production and distribution, we make the decisions.

It has always been an ambition of ours to provide premium quality football kit, at great value to all players and our formula is a winner.

Dealing direct with the Avec offers our customers’ a professional service at the best price with no compromise. Within our UK Headquarters we offer a highly professional and sophisticated service with an experienced production team that can respond immediately to customer demand, within a timeframe that beats our rivals.

Our offer to our customers is among the best in the market place. Another unique element about our business is how much interaction we have with our customers. Because we deal direct, we have more communication and a full understanding of what each customer needs and are much more efficient in responding to current and new customer orders. We know that the service that we provide is very unique, particularly to lower league and grassroots clubs. 

Having all of the stock stored onsite in the UK means that we are quickly reactive to the demands of each customer and the marketplace as a whole. For non personalised items ordered before 12pm we will deliver next day.

In 2014, we brought a renewed focus to the Avec brand and so, with the refreshed new image and our continuing aspirations to continue to grow in the Team Kit and Training wear market; we invite all customers new and old to join us on the journey.

Interested in Avec Kit for your organisation, team and club? Please visit us at or contact us on 01388 814800 




A fully responsive online retail store to kit out your team with added functionality to upload your clubs crest and logos.